SeventhSlate films customer testimonial videos in Fort Collins, Colorado. We are a Denver documentary crew and Fort Collins is a little over an hour up I-25 — a normal day trip with no travel fee. One shoot day, two to four customers interviewed, a first cut 48 hours later. The rest of this page is the conversation we usually end up having on the phone.
▶ Fort Collins, Colorado
Four questions we get asked here, all with the wrong premise.
We film customer stories in Fort Collins — breweries and food producers, hardware and instrument makers, CSU spinouts, and the firms that serve them. Before you brief anyone, these four assumptions are worth undoing.
They ask
“Can you shoot it in the taproom?”
Wrong premise · A taproom is the best-looking and worst-sounding room you own. Hard walls, high ceilings, glassware, a compressor cycling somewhere. We will film in there all day for picture — the tanks, the pours, the crowd — and we will put the interview in the office, the cellar door, or the taproom before it opens. What to ask instead: where in the building is quiet at 9am?
They ask
“Should we send our customer the questions first?”
Wrong premise · Preparation is not the goal; ease is. We tell your customer the territory and roughly how long it will take, and nothing more, because a rehearsed answer arrives fully formed and dead. What to ask instead: what can we tell them so they turn up relaxed? Answer: how long, what to wear, and that there is no wrong answer and no live audience.
They ask
“Can we get them to mention the new product line?”
Wrong premise · Yes — trivially, and that is the danger. Subjects are overwhelmingly willing to be directed. Suggest a line and they will deliver a polished version and thank you for it; across 31 customer-story films we have delivered, exactly one subject has asked us to change the edit. So a supplied line does not produce a weak testimonial, it produces a false one that your customer signs off on warmly and your buyer cannot detect. We won't do it. What to ask instead: is there a customer for whom the new line genuinely changed something? Film that person.
They ask
“How long should the video be?”
Wrong premise · Length is an output, not a decision. The film is as long as the story stays interesting, which is usually 90 seconds to two and a half minutes, and we cut vertical versions for social from the same interview. Wyzowl's State of Video Marketing 2026 — a survey of 266 respondents, fielded late 2025 — reports that 71% of video marketers consider 30 seconds to two minutes most effective, which is a reasonable sanity check rather than a rule. What to ask instead: where will this play, and what does the viewer need to believe by the end? Our length breakdown goes further.
What Fort Collins is actually good at
Two things make this a strong market for customer stories. First, a lot of Fort Collins companies sell physical, made things — beverage, instruments, hardware, components — where a film can show the object and the person who relies on it in the same 90 seconds. Second, the town's businesses are unusually community-legible: your customers, your suppliers and your next hire drink in the same places. A story that is true travels here; one that is embellished travels faster and in the wrong direction.
If your customers are spread up and down the corridor we will do Loveland, Windsor or Greeley on the same trip. Old Town parking is the one logistical wrinkle: we need fifteen minutes of close access to unload, then we move the vehicle.
Cost: most single films in Colorado land between roughly $2,000 and $5,000 — the cost breakdown shows what moves it. Deciding between a specialist and a general video company? We wrote the honest comparison: specialist vs generalist.
● Fort Collins, Colorado