Home/Locations/Lakewood
Lakewood, Colorado · 15 minutes out

A Lakewood shoot day, hour by hour.

Lakewood is the closest market to us — fifteen minutes down Sixth Avenue. Most people who call have never been filmed and want to know what the day does to their office. Here is the whole thing, no mystery.

Book a discovery call →

SeventhSlate films customer testimonial videos in Lakewood. Because we are fifteen minutes away, Lakewood gets things other markets don't: same-week scheduling when a customer's calendar opens up, a scout visit before the shoot at no cost, and the ability to come back for one more interview without a travel line on the invoice. One day on site produces one to four finished customer films.

The day

Two of us, five cases of gear, and a room you were going to use for meetings anyway.

08:40
Load-in

We need fifteen minutes of close parking and a door that stays unlocked. Then the vehicle moves and we are out of your way.

09:00
Set the room

One interview position, two lights, a soft backdrop of your actual space. We will ask to switch off overhead fluorescents and unplug anything that hums. If your building has a rooftop unit that cycles, we work around its rhythm rather than fighting it.

09:30
First interview

Forty to fifty minutes. No script, no teleprompter, no questions sent in advance beyond the general territory — a rehearsed answer sounds rehearsed. The first ten minutes are usually unusable and that is expected; we are getting your customer to stop performing.

10:30
Reset, second interview, reset

Fifteen minutes between subjects. Stagger arrivals so nobody sits in a lobby getting nervous, and do not let them watch each other — the second person will copy the first.

13:30
B-roll

Hands, work, the drive up to the building, the view west toward Green Mountain if you have one. Real work being done beats staged handshakes every time; if there is nothing happening, we would rather shoot the empty space honestly.

15:00
Wrap, and 48 hours later a cut

Room back to normal in twenty minutes. First cut in your inbox two days later, one round of notes, then 4K masters, vertical cutdowns and captions.

The part of the day we are strict about

Somewhere in every shoot, a client leans in during a reset and suggests a line for their customer to say. It is always well meant. We say no, every time, and it is worth explaining why on a page like this.

People are extraordinarily willing to be directed on camera. Tell a subject their answer sounded great and they will produce a stronger, tidier, more quotable version — and they will thank you for the help. Across 31 customer-story films we have delivered, exactly one subject has asked us to change the edit — which sounds like a compliment and is actually the problem: nobody downstream is checking. A suggested line does not make a weak testimonial strong. It makes a false one that everybody signs off on. Your buyer cannot tell either, which is precisely why the restraint has to come from us.

So we ask open questions and wait. The line you will end up using is the one your customer arrived at themselves, usually about ninety seconds after they thought they were finished.

Who this tends to be, on this side of town

The west metro is heavy on firms that live on referral: professional services around the Union Boulevard and Federal Center corridor, healthcare and wellness practices, home and trade contractors working Green Mountain and Applewood, and retail and restaurants around Belmar. All of them share a sales motion where the customer already trusts a person before they trust the company. A filmed client story is that referral, made durable and put somewhere it can work while you sleep.

Cost: most single films in Colorado run roughly $2,000 to $5,000 — see the Colorado cost breakdown. New to the format: start with the complete guide, or read where to actually put the film once it exists.

Keep reading
Ask
How to ask a customer to be filmed
Use
Where to put the finished film
Industry
Professional services stories
● Lakewood, Colorado

We could be filming this week.

Book a discovery call →