Four or five people who touch customers — support, sales, delivery or onboarding, plus whoever has been here longest. Marketing facilitates and answers last.
No polishing. No deciding what is good yet. Half-remembered fragments are welcome; the session collects, it does not edit.
A customer who was sceptical and changed their mind.
The moment you knew this was working.
A time we got it wrong and fixed it.
| Who (name · company) | What changed | The number, if any | Spec | Ver | Unp |
|---|---|---|---|---|---|
The column that decides it is UNP. Subjects agree to almost anything — across 31 customer-story films we have delivered, exactly one subject has asked us to change the edit. So approval proves nothing. If a story only exists because someone in the room suggested the phrasing, it is not a story you own.