In software, the hardest part of the sale is trust. Your prospect has been burned by tools that overpromised, and no feature list will convince them the way a peer will. A customer testimonial — a real user describing the problem, the switch, and the payoff — is the most persuasive asset in your funnel.
SeventhSlate is a Denver-based documentary crew that specializes in exactly this: drawing out a credible customer story and cutting it into proof your sales and marketing teams can deploy everywhere.
What a great SaaS testimonial captures
- The before state. The messy, expensive problem your buyer recognizes in their own org.
- The evaluation. Why they chose you over the obvious alternatives — stated by someone with no reason to flatter you.
- The outcome. A concrete result: time saved, revenue moved, a metric that matters (framed as their experience).
- The recommendation. The line a champion uses to sell you internally.
Where these films go to work
- Homepage and product pages, where trust converts trials
- Sales decks and follow-ups, to de-risk the buying committee
- Paid social and retargeting, where real users outperform polished ads
- ABM and outbound, personalized with a relevant customer story
Frequently asked questions
Do you film remote or distributed customers? Yes. We film on location wherever your customer is across the Front Range, and can coordinate a simple setup for remote users when travel is not practical.
How fast is the first cut? Within 48 hours of the shoot, followed by one round of notes.
Can one shoot feed multiple channels? Yes — every shoot yields a hero cut plus vertical, captioned cutdowns for social, email, and ads.